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Quad/Graphics Delivers In-Magazine Product Sample for Marc Jacobs

PromoPage revolutionizes sampling campaigns for publishers, brands, agencies and direct marketers.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Quad/Graphics announced that it has released Marc Jacobs’ newest mascara brand in Quad’s PromoPage sampling carrier affixed to a major fashion publication. The publication targeted 50,000 subscribers to receive the full-sized mascara product sample with their home-delivered issue.
 
Product sampling is an important marketing strategy in the US, accounting for $34 billion in marketing spend in 2016. In addition:
 
• 81% of consumers agreed that experiencing a product increases their comfort level when purchasing.
• 94% of households stated that sampling is a good determining factor of product effectiveness.
• 92% of consumers surveyed reported they bought a product after trying a sample.
 
“Product sampling, when combined with an integrated marketing strategy, is among the most effective ways to convert a prospect into a buyer,” said Brian Hickey, SVP of sales for Quad/Graphics. “The challenge to creating an effective sampling program is managing costs, increasing scale and ultimately driving ROI. Our PromoPage carrier – along with our other PromoProducts solutions – addresses those challenges, delivering products to highly targeted audiences along with relevant content, which creates more powerful and memorable advertising campaigns.”

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